The golf ball is the only piece of equipment that you use on every shot during a round of golf and therefore, is probably the most important piece of equipment for a golfer. But finding the right golf ball is difficult – ball flight, feel, spin and everything else in between affects a golfer’s performance, which is why Srixon takes so much time researching and developing new products with top professional players and listening to their feedback. Players such as Graeme McDowell and Keegan Bradley play Srixon golf balls.
In this video by Golfing World, they visit Japan and find out some of history behind one of the leading golf ball manufacturers in the world.
Source: Golfing World