It didn’t seem that long ago that Martin Kaymer and Bruno Spengler were battling it out in the snow, high up in the Alps of Stubai in Austria. But with the AT&T Pebble Beach National Pro-Am being played this weekend, it’s a friendly reminder that Spring is around the corner and for those of us who doesn’t live in a location with golf weather year round, it means the start of the season is also near!
A few months ago, we featured Boss Green’s 2012 Fall Campaign. With a new season comes a new campaign as Boss Green released its 2013 Spring / Summer campaign featuring its main spokesman, Martin Kaymer! Boss Green has always been known for their trendy sportswear but its clothes are fashionably functional as well. In the 2013 Spring / Summer campaign, branding and advertising agency Hunter & Gatti portrays Martin Kaymer in an athletic ambiance, utilizing strategic blurring while capturing Kaymer in motion and from multiple perspectives. As Boss Green states on their website, this creates a driving sense of energy and with the vibrant colors instilled in the Spring campaign, it’s sure to keep Martin Kaymer looking sharp on and off the course!
Source: Boss Green
