In the past few years, we have seen Callaway Golf introduce new technologies into their drivers. The Jailbreak Technology was first found in the Epic driver while Flash Face was implemented in the Epic Flash. This year, Callaway continues their technological advancement in their drivers with the new MAVRIK driver.
With Epic Flash, Callaway Golf set new boundaries by being developing the first driver with the aid of Artificial Intelligence and Machine Learning. With MAVRIK, Callaway Golf invested in a new and more powerful supercomputer, allowing them to to discover how to apply A.I. to make smarter and wider-ranging performance improvements in the face and throughout the clubhead.
The MAVRIK (USD $499) uses Callaway’s new Flash Face SS20 architecture, with a thinner face and more expansive area that delivers ultra-fast ball speeds. The supercomputer operated for weeks, through thousands of virtual prototypes, until it arrived with a completely new face architecture, created to specifically work with the head of each MAVRIK driver (MAVRIK, MAVRIK Max, MAVRIK Sub Zero).
The complexity of each Flash Face SS20 design demands a new and stronger material — FS2S titanium — to allow the ultra-thin design to stand up to the stress of impact. From this high end titanium, MAVRIK can consistently maintain fast ball speed without compromising clubface integrity. A new internal rib system is also part of the new driver, designed to more efficiently control impact vibration to promote more satisfying sound and feel.
In addition, MAVRIK Drivers leverage several proven technologies that are crucial to the overall performance – Jailbreak and a T2C Triaxial Carbon Crown. Jailbreak features two internal bars that connect the sole and crown to promote faster ball speed, and the T2C triaxial carbon crown is significantly lighter to raise MOI and forgiveness.
MAVRIK Fairway Woods (USD $299) feature a unique, A.I.-designed Flash Face to work specifically with the size, shape and CG location of each head, promoting optimum speed and spin. These are the first Callaway fairway woods with fully optimized A.I. and the Flash Face SS20 is developed for remarkably fast ball speeds. The face material consists of C300 maraging steel to provide added strength and resilience.
A.I. also contributed to the fairway wood’s enhanced Face Cup, which is engineered to provide speed across the face. And Callaway’s proven Jailbreak Technology promotes more distance at every impact location by utilizing two internal bars that connect the crown and the sole. Jailbreak stabilizes and stiffens these two parts, allowing the face to work more efficiently.
Also for the first time, Callaway has used A.I. to create fully optimized hybrid faces with MAVRIK. As with the fairway woods, A.I. was used to develop a different face design for every loft, promoting an optimal combination of speed, launch angle, and spin rate in each one. These are the first Callaway hybrids to feature a fully optimized Flash Face, which is better at delivering fast ball speed across an exceptionally large area. Four models are available including the MAVRIK, MAVRIK Max, MAVRIK Pro and the new Super Hybrid.
The new MAVRIK irons feature a Flash Face Cup designed by A.I. to work with each individual head’s size, shape, CG location and loft to create a significant boost in ball speed. With the Tungsten Energy Core, the R&D team precisely positioned custom tungsten weights into each iron to optimize launch and trajectory. This allows Callaway to strengthen the lofts while still maintaining player preferred trajectories, spin rates, and land angles.
Callaway has additionally included proprietary urethane microspheres, its premium technology that creates unmatched feel and incredible speed. Over one million microspheres are strategically placed into each clubhead to absorb unwanted vibration while maximizing COR. The result is an unparalleled combination of fast ball speed and phenomenal feel throughout the set.
The use of A.I. also allowed Callaway to enhance the performance characteristics of each iron face. In the long irons, the faces are designed for launch and speed, while in the mid-irons the faces are engineered for speed and spin consistency. Lastly, in the short irons, the faces are optimized for spin and precision to promote pinpoint shot-making.
Wide Range Of MAVRIK Models
As mentioned above, the MAVRIK collection of golf clubs come in a variety of models. MAVRIK Drivers and Fairway Woods are available in a Standard model that appeals to a wide range of players, a Sub Zero model that offers a remarkable combination of fast ball speed and low spin, and a MAX model that’s easy to hit and helps reduce slices. MAVRIK Irons and Hybrids are available in Standard models for a wide range of players, Pro models with more compact shapes, and MAX models for easy launch and added forgiveness.
The entire MAVRIK collection is available January 23rd, 2020.
Source: Callaway Golf
