Adidas Golf officially announced a new collection of apparel recently, the adiPure collection. It is a premium collection that speaks to the traditions of golf style with the modern apparel innovations. Performance-driven innovation seamlessly blends with premium finishing and relentless attention to detail. adiPure represents adidas’ goal of building the most premium golf apparel and footwear with a most sincere reverence for the purity of the sport.
The new adiPure line was born from the authenticity of the game by providing a premium product – polos, outerwear, shorts and pants – that crosses both golf and lifestyle. It looks and sounds like a bit of continuation from what they were aiming to do with the Ashworth Golf line before it was discontinued.
“The adiPure collection represents the game of golf in the purest way. It was crafted by passionate golfers to feature a traditional look, while staying true to the performance heritage of our brand.” – Davide Mattucci, global product marketing director, adidas
The line was introduced to the world by Justin Rose at the year’s first major in Augusta, who was previously an ambassador for Ashworth Golf. The adiPure collection will be sold exclusively in select premium green-grass shops across the U.S., Canada and United Kingdom as of May 1st, 2017.
Source: Adidas Golf
