Monday, December 16, 2024

Callaway Distance Lab: Episode 1

Although Red Bull is known more for their association with extreme and action sports, they have ties to the sport of golf as well. Among their brand ambassadors are Rickie Fowler and Lexi Thompson, who are both young stars that fit the image of Red Bull.

In its aim to bridge the gap between actions sports and golf, Red Bull has collaborated with Callaway Golf in a new three-part web series called “Distance Lab.” In episode one, renowned golf instructor Hank Haney gets together with action sports stars Corey Bohan (BMX), Steel Lafferty (wakeboarding) and Alex Midler (skateboarding) to evaluate their golf swings, or lack thereof!

Aside from a behind the scenes look at the filming of “Distance Lab” in the video below, we also hear from Hank and his three new students as they share their experiences in their interviews.

Source: Red Bull

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