Nike is known for working closely with their top athletes to develop products to help them perform at their highest levels. The same goes for Nike Golf – the company started in it’s early stages working with Tiger Woods and now, the torch has been passed over to their other golf athletes including Rory McIlroy.
While working with McIlroy, Nike Golf has debuted several editions of their Lunar Control golf shoe, most recently, the Lunar Control 4. On the equipment side of things, the new Vapor Fly drivers and RZN Tour Platinum golf ball have been created with feedback directly from Rory.
The members of Rory McIlroy’s performance team — JP Fitzgerald, Michael Bannon and Dr. Steve McGregor — have served as close collaborators to a number of Rory McIlroy’s golf milestones. Notably, since becoming the athlete’s caddie in 2008, Fitzgerald has been privy to McIlroy’s transformative training. He’s also been there for all McIlroy’s tour wins, including four majors, and through 95 weeks atop the world rankings. Over the past year, he witnessed another landmark: McIlroy’s 12-month partnership with engineers from The Oven as they fine-tuned the Vapor Fly Pro driver and RZN Tour / Platinum ball.
Fitzgerald recounts the journey in the above film, which details the Nike team’s mission to increase McIlroy’s ball speed and overall performance. After each meeting, product teams took feedback to The Oven, where adjustments ensued, ultimately leading to the groundbreaking designs. And below, you can see the end results!
Source: Nike Inc.