The sport of golf is evolving and players these days, professionals and amateurs alike, are looking for ways to stand out. They want to stand out not just with their game, but with style – clothes are becoming more technical with special fabrics and designs are bolder and more colourful. This fashion evolution in golf has definitely been evident with the younger generation of golfers. Players are also standing out with the equipment they’re using as well – custom fit and custom designed clubs and accessories for the “look good, feel good, play good” mentality.
From Portland, Oregon, comes a company we’ve featured before, Jones Sports Company. Founded in 1971, they are makers of the iconic single strap golf carry bag and have recently partnered with contemporary golf apparel brand, Maide by Bonobos, to introduce the Jones Highlander bag. This is the first-of-its-kind partnership for both brands who are known for blending the classic style of the game with modern functionality across their products.
“Jones is legendary when it comes to golf bags,” said Ben Wescoe, Brand Manager for Maide. “It was only natural to turn to an iconic brand to collaborate on a bag that would complement our current apparel collection and uphold our focus on quality.”
“We’re really proud of the Jones Highlander bag. It’s been our mission to craft simple, lightweight, and functional golf bags for over 40 years and partnering with a like-minded yet young brand, like Maide, on a fresh design was exciting,” adds Chris Carnahan, creative director for Jones. “It’s a pairing that’s sure to be a fan favorite, and we look forward to seeing it on shoulders this season.”
The Jones Highlander combines the classic design of the Original Jones golf bag with Maide’s signature Highland Blackwatch fabric, to create a uniquely stylish and functional bag for golfers. In addition to Maide’s Highland Blackwatch performance fabric, the Jones Highlander boasts Jones’ signature features: single strap, twisted handle, double zipper ball pouch, full-length outerwear pocket, umbrella sleeve, and vinyl accents. The Jones Highlander is a limited edition product available exclusively at JonesGolfBags.com and MaideGolf.com ($175).
Jones Sports Company has crafted iconic single strap carry bags for the game of golf since its founding in 1971. The Portland, OR brand has long sought to simplify the golf bag, ridding it of excessive designs and unnecessary clutter, to create a bag that players truly enjoy carrying. Jones is dedicated to recreating vintage flair and capturing nostalgia, all the while paying tribute to the legacy of the game by utilizing pure and traditional designs.
Maide by Bonobos is a contemporary heritage golf apparel brand focused on delivering performance clothing with great fit, style, and functionality. The brand, which was launched in March 2013 by parent company Bonobos, Inc., offers a full assortment of apparel for golfers, including pants, shorts, polos, sweaters and tee shirts. Maide, which comes from the Gaelic word for “club,” evokes the classic style of the old-world golfer, but is designed with thoughtful functionality and a modern silhouette for contemporary players.
More Information on the Jones Highlander Bag:
Price: USD $175
Top: 7.5” / 3 way divider
Pockets: 3 (2) front (1) back
Material: Maide’s signature Highland Blackwatch plaid, Jones Vinyl
Black Seam Sealed Zippers
Maide script embroidery on top collar
Shoulder Strap: Single strap
No Structure
Weight: 3.25 lbs
Source: Jones Golf Bags, Maide by Bonobos
