The Evian Championship began in 1994 as the Evian Masters and has evolved into one of the premier events for women’s golf. After speaking with the top women golfers and exploring golf in France, CNN Living Golf concludes its series as they look into the reasons that makes the Evian Championship so unique.
We begin by meeting prominent businessman Franck Riboud, whose vision was to “provide a tournament experience that would attract the world’s best players year after year.” We also meet Jacques Bungert, who is the brain behind the marketing of the Evian Championship.
Together, Franck and Jacques’ sheer persistence has made the Evian Championship into one of the most admired events in women’s golf. Watch the video above to find out the origins of the Evian Championship and its journey on becoming the women’s fifth Major Championship.
Source: CNN Living Golf
