Nike is one of the most forward thinking companies in the world. In every sport that they are involved in, they collaborate with their athletes and provide them with the best and most innovative products to succeed. You could go as far as saying that Nike helps to evolve the sports they are a part of, including the sport of golf.
As a sport evolves, so does Nike. That is the theme behind the new Nike Golf Club apparel collection, designed for the modern golf athlete and challenging the traditions of the sport. Golfers lives have changed, and they need clothes that work as well on the links as they do everywhere else. If you wouldn’t wear it to meet your friends, you won’t find it here. In the video above, Nike’s rising stars reflect on where golf style has been, but more importantly, where it’s going.
PERFORMANCE AND PERSONAL STYLE GO HAND-IN-HAND
Golfers, just like other athletes who blend training and life, want to express themselves on and off the course. “The idea of putting on a costume to play golf is an old idea,” says Kelly Tweeden, VP/Category Creative Director of Golf. “You train in the gym, you go to the course, you practice, and then you come home and hang out. Why should you have to change five times?” The Nike Golf Club Collection is one in which performance and personal style go hand-in-hand.
THE CONTEMPORARY SPIRIT OF GOLF
A roster of Nike golf athletes, including Tiger Woods, Rory McIlroy, Thorbjorn Olesen, Michelle Wie and Cheyenne Woods, epitomize the contemporary spirit of golf in a new look book. “The style of golf has definitely changed over the past 20 years, when it was big baggy polo shirts and pants” McIlroy says, current World No. 1. “It’s become much more relaxed, it’s not as stuffy. I love having clothes that can work on the golf course but also off the golf course, especially when traveling all over the world.”
PERSONAL STYLE FOR ON AND OFF THE COURSE
The Nike Golf Club Collection offers key items for mixing and matching to express personal style. Polos feature a tailored fit and a retrofitted Nike Golf logo, used as a signal that Nike is going to push the boundaries. The shorts in this collection are a radical departure from traditional golf pants, with bold, playful patterns. A diverse and unexpected array of hats are also offered. The flat bill, the aviator five panel, and the bucket are just a few examples of hats to punctuate a player’s wardrobe.
You’ll also find sweaters and jackets that have styles borrowed from the Nike Sportswear line, providing even more of a lifestyle edge – perfect for layering on the course, on the range, at the airport or anywhere else.
LOOK GOOD, FEEL GOOD, PLAY WELL
Golfers are first and foremost athletes, and they require innovative apparel to meet their performance needs. The bulk of the Nike Golf Club apparel collection is made with Dri-FIT technology, to keep players cool on and off the course. Fit is another key element in making apparel perform as well as it looks, especially for a generation of athletes who push the limits of training – clothes that are close to the body with the best fit possible, providing minimal distraction.
With the new Nike Golf Club Collection, available on nike.com and select retailers on March 23, it’s no longer necessary to leave personal style at the clubhouse door. It’s a collection that truly represents the new generation of young golfers that are staring to make their mark in the sport. Take a look at some of the selected photos from their lookbook above. Leave a comment and let us know what you think of the new Nike Golf Club Collection.
Source: Nike Inc.
