Callaway Golf has introduced a new golf ball today, one that they feel is going to change the golf ball category – the Chrome Soft. In this episode of Callaway Talks, Harry Arnett, Sr. VP of Marketing, sits down with Dave Bartels, Sr. Innovation Manager of Golf Ball R&D, to discuss the launch of the new Chrome Soft golf ball and the technology behind it.
For years, softer compression golf balls were built for players with slower swing speeds, whereas better players consistently gravitated toward high-compression models. With soft golf balls, players get increased control and feel around the greens, but sacrificed distance – vice versa with high-compression models. The new multilayer, urethane-covered Chrome Soft is a shift from that thinking though and combines the best of both worlds.
The Chrome Soft golf ball provides a softer-feeling core (low 65 compression) that is also resilient. The ball regains the feel component of softer golf balls without sacrificing the performance that tour players and golfers at all levels can appreciate with higher-compression golf balls. It consists of a three-piece construction that features an intermediate mantle layer surrounded by “the softest formulation of Callaway’s urethane cover ever.” The core is the key development – its roots lie in Callaway’s two-piece Supersoft ball, the company’s top-selling model since it was introduced in January.
Chrome Soft also features Callaway’s hexagonal dimple structure to enhance surface coverage for consistent aerodynamic performance. Unlike the Speed Regime line of golf balls, whose three versions are geared to specific swing speed levels, the Chrome Soft’s aerodynamic profile is designed for golfers of all swing speeds and are optimized in particular for the lower spin conditions.
The Chrome Soft will be available January 16, 2015 as a price of $37.00 per dozen in white or yellow. Watch the episode of Callaway Talks above to find out more about this new golf ball! You might want to pick up a sleeve in 2015 and play around with them!
Source: Callaway Golf
