We all know technology has played a huge part in the advancement of golf equipment over the last decade. Golfing World even took a look at the major game changers a few months ago! This year, Nike Golf is continuing with their ad campaign of “Play in the Now,” where it pokes fun at players who fails to embrace the new technology available to them!
Nike’s line of equipment in 2014 is very impressive but at the center of it all is their new Nike Covert 2.0 driver! Both Rory McIlory and Tiger Woods has it in their bag this season, and that’s saying something for Tiger because he usually takes a while to feel comfortable with an equipment change. As seen in Nike’s most recent ads in their “Play in the Now” campaign, Nike Golf teases players who can’t seem to grasp the concept of cavity back technology and the Covert 2.0!
Source: Nike Golf
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