The tremendous growth of China’s economy is no secret and with it also comes the growth of golf in the world’s most populated country. Since the inception of the HSBC Champions tournament in 2005, the landscape of golf in China has changed dramatically as a result of it. Not only has the tournament grown golf on a professional level but it has also grown the game through junior golf, aiming to inspire a generation! Now that golf is an Olympic sport, there is much more interest in the game and HSBC is there to plant the seed for future growth.
The growth of golf in China is already underway and China is also doing its utmost in its quest for global golf domination! Like BMW, HSBC is a very well known sponsor of golf on a global level. Aside from the WGC-HSBC Champions tournament in Shanghai, HSBC also has a flagship tournament in the Abu Dhabi HSBC Golf Championship! Listen to Giles Morgan, Head of Global Sponsorship for HSBC as he sat down with Golfing World recently to discuss HSBC’s role and their ambition to grow the game of golf!
Source: Golfing World
