LIJA, an apparel brand had it’s beginnings in our home town of Vancouver, Canada. Originally named Hyp Golf, the company was started by Linda Hipp in July 1997 and addressed the need for a fashionable alternative in women’s golf apparel. The company introduced runway styling to the fairways and 15 years later, every item from their collections are still dedicated to the same fashion forward thinking. In addition to golf, LIJA has also expanded to offer Tennis, Run and Studio collections while striving for function and style.
The collections have fine cut feminine silhouettes, delicate fabrics and attention to detail with bright color palettes. Each piece from every collection can be worn on and off the course and are made for those women who lead an active lifestyle and demand the very best from their clothing. It definitely allows the wearers to perform at their best while still staying on trend. Three different lines are offered within the spring and summer 2013 collection – the Vibrant, Zest and Fresh lines. The Vibrant line is “Exotic, Draped, Patterned” and features bright pinks and purples; the Zest line is “Romantic, Feminine, Relaxed, European” and incorporates lots of red, yellows and pastel colors within the same color palette; and the Fresh line is “Adventurous, Active, Crisp, Colorful,” featuring greens, limes and blues. To see more of the golf collection and other collections, make sure to take a look at their Lookbook! Above is a great video from LIJA that really epitomizes the mission of the company and gives us a their definition of what “Beautiful is.”
Source: LIJA Style
