Monday, December 16, 2024

Boss Green 2013 Spring/Summer Campaign

It didn’t seem that long ago that Martin Kaymer and Bruno Spengler were battling it out in the snow, high up in the Alps of Stubai in Austria. But with the AT&T Pebble Beach National Pro-Am being played this weekend, it’s a friendly reminder that Spring is around the corner and for those of us who doesn’t live in a location with golf weather year round, it means the start of the season is also near!

A few months ago, we featured Boss Green’s 2012 Fall Campaign. With a new season comes a new campaign as Boss Green released its 2013 Spring / Summer campaign featuring its main spokesman, Martin Kaymer! Boss Green has always been known for their trendy sportswear but its clothes are fashionably functional as well. In the 2013 Spring / Summer campaign, branding and advertising agency Hunter & Gatti portrays Martin Kaymer in an athletic ambiance, utilizing strategic blurring while capturing Kaymer in motion and from multiple perspectives. As Boss Green states on their website, this creates a driving sense of energy and with the vibrant colors instilled in the Spring campaign, it’s sure to keep Martin Kaymer looking sharp on and off the course!

Source: Boss Green

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