Despite not having hit the new Nike VR_S Driver in competition yet, Tiger Woods’ marketing with Nike’s newest driver is in full force. After sharing the limelight with Nike’s newest team member Rory McIlroy, Tiger goes solo this time in Nike’s newest ad. In this video, Tiger shows off his infamous death stare as recreational golfers hit their drives up to where he’s putting! Sorry Mr. Tiger!
On the same day, Callaway pushes out their newest ad for the RAZR Fit Xtreme Driver! Callaway kept it simple as they used Phil Mickelson’s post round interview to promote their newest product. What’s a better way to promote the RAZR Fit Xtreme than a testimonial from one of the best players in the world after nearly shooting a 59 last week at the Waste Management Phoenix Open! With quotes like “I drove the ball effortlessly” and “this driver is a dream,” Callaway hope Phil’s words will carry some weight with consumers as new clubs continue to be released this spring!
Source: Nike Golf YouTube, Callaway Golf YouTube
